You can have 100% of your seats full on a flight that is showing only 90% demand. Keeping your seats full will always help your bottom line.
Advertising has been updated. There are more options and the cost of advertising now fluctuates. Similar to the way fuel prices change over time you can try to buy advertising when the prices are low.
1 tv commercial
Internet: in major search engines
Internet: in major social networks
Bus and Taxi posters
10 tv commercials + newspaper advertising
Cross country newspaper advertising
Billboards on major streets
Billboards on 1 major airport
Billboards on 20 international airports
The graph represents the prices up till this very hour. With every price change, the graph will update. The numbers represents hours (1 through 24)
The graph is meant to give an idea of the prices of the current day
You also have many options for the type of advertising you use for your route.
This is a list and description of your advertising options.